Programmatic SEO has emerged as a game-changing approach. This strategy leverages automation and techniques to optimize ...

Photo courtesy The Hindu I write this two days before Sri Lanka elects its 9th executive president. Whether it will be NPP, ...

Yazle's Dylan Temple-Heald writes on how programmatic DOOH effectively boosts brand engagement, especially in malls in the ...

The e4m Real-time Programmatic Advertising Conference 2024 saw a panel discussion on emerging trends, practical solutions, ...

Most retailers no longer withhold their shopper data from programmatic tech. They prefer the low-hanging fruit. But was that ...

Programmatic advertising has transformed the digital advertising industry by automating and optimizing the buying and selling ...

In September, Flat Ads makes its mark at DMEXCO 2024, the prestigious European event of digital marketing and technology. The ...

The adoption rate of programmatic advertising into Australian digital out-of-home (DOOH) campaigns will reach 35% of media ...

Eigen Layer will switch from campaign-based airdrops to regular transparent incentives, to boost activity and align all ...

Analyst James Heaney CFA of Jefferies maintained a Buy rating on Trade Desk (TTD – Research Report), retaining the price target of ...

The exchange4medi a Group hosted the third edition of e4m Real-Time Programmatic Advertising Awards in Mumbai on Wednesday, ...