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Direct Marketing News
8 天
What Is Programmatic SEO And Why It’s The Future Of Digital Marketing
Programmatic SEO has emerged as a game-changing approach. This strategy leverages automation and techniques to optimize ...
Exchange 4 Media
1 天
‘Programmatic advtg has shifted from niche to mainstream, driving efficiency & innovation’
The e4m Real-time Programmatic Advertising Conference 2024 saw a panel discussion on emerging trends, practical solutions, ...
Campaign Middle East on MSN
1 天
The power of programmatic DOOH, brand engagement in MENA
Yazle's Dylan Temple-Heald writes on how programmatic DOOH effectively boosts brand engagement, especially in malls in the ...
Groundviews
2 天
Towards a Programmatic Politics
Photo courtesy The Hindu I write this two days before Sri Lanka elects its 9th executive president. Whether it will be NPP, ...
adexchanger
2 天
Retailers Are Opening Themselves To Programmatic – But Will They Regret It?
Most retailers no longer withhold their shopper data from programmatic tech. They prefer the low-hanging fruit. But was that ...
Uber
3 天
The future of ads: Why programmatic is taking over
Programmatic advertising has transformed the digital advertising industry by automating and optimizing the buying and selling ...
Asia One
21 小时
Flat Ads Makes Its Mark at DMEXCO 2024: Showcasing Strength in Programmatic Advertising
In September, Flat Ads makes its mark at DMEXCO 2024, the prestigious European event of digital marketing and technology. The ...
3 天
Programmatic DOOH investment to increase 35% over next 18 months
The adoption rate of programmatic advertising into Australian digital out-of-home (DOOH) campaigns will reach 35% of media ...
21 小时
Buy Rating for The Trade Desk Amid Rising Programmatic Advertising and Strategic Partnerships
Analyst James Heaney CFA of Jefferies maintained a Buy rating on Trade Desk (TTD – Research Report), retaining the price target of ...
Cryptopolitan on MSN
3 天
Eigen brings programmatic incentives for additional EIGEN rewards
Eigen Layer will switch from campaign-based airdrops to regular transparent incentives, to boost activity and align all ...
exchangewire.com
4 天
Programmatic DOOH Adoption Rate Expected to Increase in the UK to 36% in the Next 18 Months
The findings show that the UK is a well-established prDOOH market, with programmatic accounting for almost a third (29%) of ...
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