It'll be the first time consumers can buy Yeezy items at retail since October when Adidas severed ties with Kanye West after a series of anti-Semitic rants by the rapper and designer now known as Ye.
The move isn’t entirely unexpected — in 2023, the company issued releases of Yeezy stock in May and July. Products in those two releases were sold at a profit, but a “significant amount” of the ...
Operating profit increased 46% to 598 million euros, including 50 million euros from the sale of the remaining Yeezy inventory. Even without the impact of Yeezy, the sportswear giant performed well.
Adidas plans to sell remaining stocks of Yeezy sneakers from its defunct partnership with Kanye West, for at least the price it cost to make them. The firm cut ties with the rapper and fashion ...
Adidas saw strong growth in Greater China in the third quarter, while sales in North America excluding Yeezy shoes were up thanks to improving brand image, the company said on Tuesday.