On September 29, Yeezy Gap rolled out a $90 cotton hoodie in six colors for both kids and adults. It sold out in a matter of hours, and Gap said Tuesday that the hoodie delivered the most sales in ...

Despite public fallouts with Yeezy and Telfar, Gap’s star is in the ascendant, thanks largely to its nostalgic appeal. Then came the San Francisco-born brand’s ill-fated collaboration with ...

That led to reports that Gap was frustrated by the slow rollout of Yeezy products, which also included a plain hoodie in bright colours for $90. Mr West, meanwhile, has repeatedly criticised the ...

he discussed his efforts to perfect the hoodie and his interest in becoming "the next Gap" or Apple, companies that defined the look of a product for a generation. "I believe that Yeezy is the ...

The collection is called Yeezy X Gap. Drexler - who was CEO of Gap between 1992 and 2002, and was credited with making the brand cool again - said in an interview with Yahoo Finance Live that he ...