The Nike Air Yeezy 1 Prototypes beat the previous record, which was held by a pair of Nike Air Jordan 1s that sold for $615,000 last year. "The sale also marks the first pair of sneakers to top $ ...
Last week, Adidas said that if it decided not to "repurpose" its remaining unsold Yeezy stock, it would hurt its operating profit by €500m this year. A sale could help reduce some of those losses.
The move isn’t entirely unexpected — in 2023, the company issued releases of Yeezy stock in May and July. Products in those two releases were sold at a profit, but a “significant amount” of the ...
The first sale saw the company offload up to a quarter of its Yeezy backlog, worth about $530 million, after it severed ties with the designer, per The Associated Press. The German sportswear ...
Operating profit increased 46% to 598 million euros, including 50 million euros from the sale of the remaining Yeezy inventory. Even without the impact of Yeezy, the sportswear giant performed well.
Adidas saw strong growth in Greater China in the third quarter, while sales in North America excluding Yeezy shoes were up thanks to improving brand image, the company said on Tuesday.