Adidas generated millions from its first "drop" of Yeezy trainers after ending the collaboration with rapper and fashion designer Kanye West. The sportswear giant reported sales of €400m (£344m ...
The move isn’t entirely unexpected — in 2023, the company issued releases of Yeezy stock in May and July. Products in those two releases were sold at a profit, but a “significant amount” of the ...
On December 2 nd, Footwear News will honor Kanye West with the “Shoe Of The Year Award", acknowledging the success and cultural imprint of his Adidas Yeezy Boost. “The sneaker releases ...
Adidas has about 1.2bn euros (£1bn; $1.3bn) worth of Yeezy shoes sitting in storage. Mr Gulden said the firm had decided to sell some of the merchandise, instead of donating it, because it did ...
The company's guidance began on a bleak note with revenue for the year expected to drop after ending its Yeezy partnership. The company said it expects to see sales drop by €1.2 billion ...