Digital platform to launch and manage the memorabilia, ecommerce and licensing programme for several Rugby World Cups.

By Priscilla Jepchumba World Rugby has officially joined forces with Fanatics, a leading powerhouse in the sports merchandise industry, to launch a comprehensiv ...

Fanatics will create, curate, and manage all aspects of the memorabilia and licensing for World Rugby’s global events.

Fanatics’ experience with rugby includes partnerships with Rugby Australia, England Rugby, New Zealand Rugby, Six Nations Rugby, and the British & Irish Lions.

Fanatics has struck a new exclusive partnership with World Rugby to launch a global licensed merchandise programme for fans of the sport. The digital sports platform and sports merchandise retailer ...