Toys “R” Us released one of the “first-ever” artificial intelligence generated brand ads — and people are both impressed and skeptical. The toy company partnered with creative agency ...

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The Toys of Joy holiday campaign implements a variety of in-store holiday activities and events that emphasize interactive ...

WHSmith is bringing vinyl back into 80 of its high street stores across the UK following “growing customer demand” for the product.

Joan Verdon is a veteran retail reporter based in Northern New Jersey. Toys R Us is following in the footsteps of the biggest toy manufacturers and creating entertainment content to grow its brand.

Toys R Us will close or sell all its 885 stores in the US after failing to find a buyer, putting about 30,000 jobs under threat. Chief executive Dave Brandon said it was a "profoundly sad day" for ...

Note: The latest story on the new Toys 'R' Us standalone location can be found ... on the Chicago news you need to know. Sign up for the weekly Chicago Catch-Up newsletter.

The campaign will go through Dec. 7. A player in mobile In a recent ad campaign, Toys “R” Us tapped traditional television spots and social media networks in a cross-platform strategy that ...

Toys R Us could be forced to go into administration later this week at a time when the UK toy industry is booming, according to an expert. But what has gone wrong and what is behind its fall from ...

The rumors are true: Toys "R" Us, the iconic toy store of the 1990s ... We'll catch you up on the Chicago news you need to know. Sign up for the weekly Chicago Catch-Up newsletter.

Joan Verdon is a veteran retail reporter based in Northern New Jersey. WHP Global, the company that owns the Toys R Us brand, is targeting parents flying with children, and time-pressed business ...