Because Walmart likes to release its most jaw-dropping TV deals as a handful of pre-meditated doorbusters, more shoppers will be waiting in the wings for the clock to strike a certain time (rather than calmly perusing several pages of TV deals) — which means TVs selling out is more likely and time is of the essence.

LG's 2024 55-inch C4 OLED TV is on sale for $1,199.99, a new record-low price. Ranked in our best TV guide, the C4 features exceptional brightness, LG's latest Alpha 9 AI chip for improved performance, and impressive gaming features, including four HDMI 2.1 ports with 4K 120Hz, VRR, and ALLM support and 144Hz certification from Nvidia.

You don’t have to wait for Walmart’s actual Black Friday sale: These stellar discounts on Wirecutter-approved products are already available now.