cameo in not one but two Super Bowl ads; Cardi B giving duck face; Jennifer Lopez rolling her eyes at husband Ben Affleck; and Beyoncé unveiling new music. And that was all before the third ...

The Super Bowl halftime show, a 12- to 15-minute musical extravaganza and one of the most coveted slots on the U.S. music calendar, will feature Grammy-winning hip hop artist Kendrick Lamar this time.