Subway will add a $6.99 value meal deal starting Nov. 3 that will last until the end of the year. Customers get a six-inch sandwich, a bag of chips or two cookies, and a small fountain drink.
More than 100 Subway restaurants in Buffalo participating in the My Subway Mobile effort are using mobile coupons to drive retail traffic with periodic coupons and last-minute special offers.
The Subway restaurant franchisees for the Buffalo, New York, area are recording a redemption rate of 5 percent to 6 percent for mobile coupons. Now compare that with the typical 1 percent to 3 percent ...
The deal has sparked a revolt among franchise owners who claim that the low price point is unsustainable, given rising operating costs. Two iconic brands, Subway and Jersey Mike's, may sell to ...