Those familiar with the campaign were 21% more likely to buy steel food cans with an arbitrary 30 percent price increase, than those who were not familiar with the messaging. "With known and ...

KNOXVILLE, Tenn. , Oct. 9, 2024 /PRNewswire/ -- The Canned Good campaign, a coalition effort to promote the sustainability benefits of the steel food can, in partnership with ERM Shelton ...