Discounting plays a critical role, but its not the only way to stand out online. Here's how seven leading brands are ...

A New Platform Converts Customer Feedback into a Competitive Marketing Edge While companies pour resources into creating ...

Nemeroff continues, “We released new daily sales in the week leading up to Black Friday to make our sales more accessible.

Sean Gardner discusses how dealership teams can drive sales and customer loyalty through personal marketing strategies.

The best way to kick off the year is to bring your sales and marketing team together for a few planning sessions, ensuring everyone is on the same page and moving in the same direction.

There are several conclusions that can be drawn, and these are outlined in a book by Gerard Tellis (1998, Advertising and Sales Promotion Strategy, Addison-Wesley). But note that many of these ...

Howard plans to share strategies for planning effective campaigns, including market sizing, identifying ideal customer profiles and utilizing data-driven approaches across various channels. For years, ...

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