A NeeDoh Nice Cube — the holiday's most popular sensory fidget toy that reviewers say lives up to the hype. It has a weighted ...

The kids eagerly await their turn to open the next door, and it’s become a cherished part of our holiday routine. Perfect for ...

The best toys for 2-year-olds allow little ones to explore new things while tapping into their big imaginations. There are plenty of top toys and gifts for this crew, but I’m especially partial ...

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of ...

Gift your toddler their very ice cream truck! Well, Play-Doh ice cream. There are 12 cans of the squishy stuff included so ...

and his face lit up. He clearly thought it was really cool but struggled to be able to use all the features independently. When my 4 year old saw he is shrieked ‘Oh cool, a Bluey plane!’ and hasn’t ...

“We’re trained to use toys as tools—that’s what separates us from a typical playgroup,” she explained. “We break child development down into many steps, small pieces of big milestones.

The best gifts and toys for 5-year-olds help expand their world of play. “Five-year-olds are fun because they have so much personality—kids at that point have certain interests and have ...

In the half-dark of a third-floor office, Danielle Levy lifted a clay tablet out of its box. Carefully examining it with ...

Kashima is currently taking graphic design and art classes. “I think it’s really cool how a toy can represent a young person’s interests or culture or background,” said Kashima ...