With the rise of social media, influencer marketing has become an effective marketing approach for brands to use to promote their products or services. From investing in Instagram influencers to ...

Renae Gregoire covers content marketing and great content experiences. TikTok influencers Florin Vitan (L) and Alessia Lanza perform a video for the social network TikTok ... [+] in the "Defhouse ...

Store windows nationwide currently feature QR codes inviting consumers to shop the retailer’s curated fall collection on Pinterest.

Influencer marketing has exploded in popularity, revolutionizing the way brands engage with consumers. Working with influencers can give brands a leg up in the credibility department, as 69% of ...

Access of our Influencer Marketing Marketing Resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO ...

B2B marketing has faced major disruption over the past decade. Today's B2B marketers must be nimble, ready to adjust strategies at a moment's notice and anticipate the next big trend before it arrives ...

The rapid evolution of digital technology has given birth to a new phenomenon in marketing: virtual AI influencers. These ...

Many marketers had long underestimated the value of creators in their marketing mix. That's no longer the case. Most brands today have incorporated influencer marketing into their media plans ...

Influencer marketing in Indonesia has been on the rise in recent years. The country’s relatively high social media penetration rate, combined with the amount of time Indonesians spend on online ...

How direct-to-consumer brands are redefining festive marketing with AI-driven personalisation, hyperlocal influencers, and the rise of quick commerce platforms.

Statista trend report on influencer marketing with nano- and micro-influencers Influencer marketing – the talk of town. But it is so much more than just celebrities showing off big brand names ...

The space in question is influencer marketing. Like competitors CreatorIQ and Upfluence, Modash helps brands like Farfetch discover people who can promote their message. But instead of focusing on ...