In the ever-evolving world of iGaming, startups face the daunting challenge of standing out in a crowded marketplace. With ...

The rapid evolution of digital technology has given birth to a new phenomenon in marketing: virtual AI influencers. These ...

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Say hello to your brand new AI advisor for all things marketing, media, creative and tech. When there’s something you need to know, just Ask The Drum. Our new AI search engine reads every ...

The voice of satisfied customers rings louder than any other promotional tool. Their testimonials, brimming with satisfaction and trust, serve as compelling evidence of the value and quality of your ...

Saregama, a RPSG Group company, has increased its advertising spending by nearly 92 per cent in Q2 when compared with the ...

Retail Week speaks to Avon’s global chief executive, Kristof Neirynck, on physical retail partnership with Superdrug, modernisation and what made the cosmetics company the original influencer-led ...

The fate of the district’s CEO has been top of mind when it comes to what influence the new school board will have ... said ...

Consumer spending, for example, can greatly impact the demand for these companies’ offerings while fuel costs can influence ...

Additionally, we are leveraging influencer marketing and social media advocacy to strengthen our brands like CoverGirl and ...

They want a way to take action to influence or learn more about the trends they're ... Teams can also bring HubSpot data into Amplitude to understand marketing campaign performance. Our own ...