Sujay Rachh discusses how BFSI brands can leverage influencer marketing while ensuring compliance to build trust and maintain ...

With the rise of social media, influencer marketing has become an effective marketing approach for brands to use to promote their products or services. From investing in Instagram influencers to ...

You can get closer to magic by tapping into the right audiences, captivating them with compelling content and building ...

Despite reports on the growth of influencer marketing last year, it appears that this marketing channel could be becoming less effective. Some research found that influencer engagement rates ...

This report has been compiled to provide statistical information about influencer marketing in the United States. It contains an overview of the market, with key figures on expenditure and growth.

Humanz, a marketing platform for content creators and brands, has entered the U.S. market, the company announced on Thursday. Having launched in Israel in 2017, Humanz has gained strong traction… ...

The rise of events like live shows and meet-ups is helping creators foster deeper connections with their audiences.

This report has been compiled to provide statistical information about influencer marketing worldwide. It contains a general overview of the global market, with key figures on size, spending and ...

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I want to share some of the strategies that have helped me achieve crazy results — 10x returns on my marketing efforts, no ...

The acquisition marks a pivotal step in realizing the group's long-term vision of becoming a leading force in the booming creator economy through AI adoption and tech-driven innovation.

Can celebrity endorsements make a difference in a political race? If nothing else, a significant endorsement can draw ...