If it feels like prices are on a roller coaster ride during the holidays, you’re not imagining things. Strategies such as ...

Most marketers have learned the basics of pricing strategy in their business classes—cost-plus pricing, penetrative pricing, premium pricing, price skimming, and the like. Each was a solid theory on ...

The future price of hydrogen can be greatly influenced by the development of infrastructure such as creating a network for transporting and storing hydrogen, which is crucial for its widespread use in ...

In this article, I’ll break down some of these strategies to help you become a more informed shopper. Let’s learn some of the most common pricing tactics that can be used to encourage ...

I recently published our 2024 Strategic Pricing Survey findings, which uncovered significant insights into law firms’ ...

Last week I discussed two research techniques which can be used when determining the optimum pricing strategy – Gabor-Granger and Brand Price Trade Off (BPTO). These techniques are beautifully ...

Fideres, a global economic consultancy, has released a report exposing the anti-competitive effects of DoorDash's algorithm-driven pricing strategies. The antitrust investigation highlights how ...