Priceline.com launched in 1998 as a "name your own price" booking site where buyers submitted the price they were willing to pay for airline tickets, hotel rooms, vacation packages and rental cars.

Priceline has become the first and only online travel booking site to sell Breeze flights. Low-cost airline Breeze Airways is teaming up with Priceline to sell flights on the online site, making it ...

Today, Priceline announced its annual Black Friday and Cyber Monday sale to kick off the holiday season. Delving into its wealth of traveler data, Priceline created its biggest sale of the year with ...