But for my money, the opinion that matters most is the consumers. On that score, Nike is way out in front of Adidas, Under Armour and Lululemon. Nike ranks No. 1 in consumers’ perception of ...

Whether on the field of play, on social media or emblazoned on replica kit, it is clear that Nike and Adidas crush the competition when it comes to sports branding Football is the main battleground ...

In 2024, Nike struggles with low sales projections, declining digital revenue, and inventory issues, causing a 31.71% drop in its stock. Meanwhile, Adidas thrives with popular retro sneakers and ...

In stark contrast, Nike has struggled as an investment, recording a loss of 16% during a robust bull market. In a five-year ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan and the subsequent launch of the Air Jordan 1, despite violating NBA ...

So in my world, when it comes to these two titans of athletic apparel, Nike wins. The story may be different for you. But you certainly have one. In 1984, Michael Jordan, an admirer of Adidas ...

A fitness influencer has hit out at Nike and Adidas, claiming they make women's exercise clothing 'too tight and cropped'. Donna Dunne, who resides in Ireland, went to a sportswear shop in the ...