Whether on the field of play, on social media or emblazoned on replica kit, it is clear that Nike and Adidas crush the competition when it comes to sports branding Football is the main battleground ...

But for my money, the opinion that matters most is the consumers. On that score, Nike is way out in front of Adidas, Under Armour and Lululemon. Nike ranks No. 1 in consumers’ perception of ...

In stark contrast, Nike has struggled as an investment, recording a loss of 16% during a robust bull market. In a five-year ...

In 2024, Nike struggles with low sales projections, declining digital revenue, and inventory issues, causing a 31.71% drop in its stock. Meanwhile, Adidas thrives with popular retro sneakers and ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan and the subsequent launch of the Air Jordan 1, despite violating NBA ...

So in my world, when it comes to these two titans of athletic apparel, Nike wins. The story may be different for you. But you certainly have one. In 1984, Michael Jordan, an admirer of Adidas ...