The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

A fitness influencer has hit out at Nike and Adidas, claiming they make women's exercise clothing 'too tight and cropped'. Donna Dunne, who resides in Ireland, went to a sportswear shop in the ...

The latest chapter in the apparent beef between Boston Celtics star Jaylen Brown and Nike just dropped. After Giannis ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan and the subsequent launch of the Air Jordan 1, despite violating NBA ...

In 2024, Nike struggles with low sales projections, declining digital revenue, and inventory issues, causing a 31.71% drop in its stock. Meanwhile, Adidas thrives with popular retro sneakers and ...

Since they joined the Rutgers basketball program in the summer, star freshmen Ace Bailey and Dylan Harper have been wearing Nike sneakers even though the rest of the athletic department was ...