Businesses must adapt their marketing strategies to keep up with technological advances. And that means using mobile apps as marketing channels. As technology becomes more divided, marketing does too.

In my last article, I revealed 5 reasons every local business should consider mobile apps. So once you’ve made the decision to develop a mobile marketing app for your business, you need to ...

Fitness/health and productivity mobile apps are the most deleted types of programs from consumers' smartphones, according to recent research from alligatortek. The report was based on data from a ...

India has 700 million smartphone users who downloaded 26.4 billion apps in 2023. The app economy is expected to touch $791.98 ...

The question that?s put out to the agency world is: How can you profit from mobile marketing? Apps! Say it with me: Apps! It feels oddly complete, perfectly succinct, almost yummy and somehow ...

Mobile apps are very much part of our everyday lives ... Knowing your customers and the industry are two major steps to success. The marketing may be crowded, but there is always room for new apps ...

This research suggests that mobile gaming app marketers around the world may be missing out on hidden opportunities ...

"The future of mobile app marketing in Southeast Asia is brimming with potential," said Vidhur Bhagat, Regional Vice ...

"The future of mobile app marketing in Southeast Asia is brimming with potential," said Vidhur Bhagat, Regional Vice President of Branch for APAC. "As mobile usage continues to surge, businesses ...

Over the last few years, app marketing has been driven by the measurement of downloads and installs. Initially, app marketers generated thousands, even millions of installs, and all was good in ...