Margot Robbie's 'Barbie' press tour in the summer of 2023 birthed a "character dressing" red carpet trend that's still going.

At the Los Angeles premiere of “Wicked,” the co-stars once again donned their character’s respective hues of green and pink.

The "Wicked" cast has been wearing outfits inspired by the film to promote it, like Ariana Grande's pink gowns and Cynthia ...

Jolie’s low-cut pleated gown bore a slight resemblance to the archival Madame Grès stunner she wore to the New York Film ...

Naturally, the extensive press tour undertaken by the Wicked cast has only further stoked our excitement — in no small part ...

Much of the "Wicked" cast has been "method dressing" throughout ... Bailey also strayed a bit from the fashion of his character. Marissa Bode's teal dress for the Australia premiere was fitting ...

That's not to say there hasn't been good fashion coming out of the Wicked push ... Clearly, people are looking for reasons to dress up in a post-pandemic world. Romance, imagination, and spectacle ...

Of course, Robbie is a hard act to follow in any capacity—sartorial or otherwise—so it's no surprise that character fashion has had ... looking for reasons to dress up in a post-pandemic ...

Film x fashion collabs are now the norm (see this fall’s countless green and pink Wicked launches for proof), and the Barbenheimer faceoff produced a sea of outfit memes on TikTok, stoking the urge to ...