Margot Robbie's 'Barbie' press tour in the summer of 2023 birthed a "character dressing" red carpet trend that's still going.

At the Los Angeles premiere of “Wicked,” the co-stars once again donned their character’s respective hues of green and pink.

It was so wildly successful (the film made $1.4 billion worldwide, making it the highest-grossing movie of the year), so ...

The "Wicked" cast has been wearing outfits inspired by the film to promote it, like Ariana Grande's pink gowns and Cynthia ...

While some might be growing weary of celebrity method dressing — the styling phenomenon that sees actors match their red carpet garb to their latest movie role — character-based fashion shows ...

Of course, Robbie is a hard act to follow in any capacity—sartorial or otherwise—so it's no surprise that character fashion has had ... looking for reasons to dress up in a post-pandemic ...

Film x fashion collabs are now the norm (see this fall’s countless green and pink Wicked launches for proof), and the Barbenheimer faceoff produced a sea of outfit memes on TikTok, stoking the urge to ...

The look, which was custom Bode, was originally worn during press appearances in Australia earlier in the week and was ...

Much of the "Wicked" cast has been "method dressing" throughout ... Bailey also strayed a bit from the fashion of his character. Marissa Bode's teal dress for the Australia premiere was fitting ...

Naturally, the extensive press tour undertaken by the Wicked cast has only further stoked our excitement — in no small part ...

Much of the "Wicked" cast has been "method dressing" throughout the film's press tour ... And by wearing all black, Bailey also strayed a bit from the fashion of his character. Marissa Bode's teal ...