(MarketingSherpa) Takeaway: The days when marketing and sales operated in siloes are over. Today, marketing and sales teams need to be tightly aligned and a set of shared goals and KPIs to work ...

According to a MarketingSherpa study, using a customer’s first name in a subject line can result in a 17.36% higher than average click-through rate. While, a study by ReturnPath suggests that ...

Traditional advertising gives a brand more credibility than digital advertising. In 2017, traditional advertising occupied all the Top 5 of the most trusted advertising formats, according to a survey ...

He has been featured in MarketingSherpa's Great Minds in Marketing series and received coverage in the Wall Street Journal's Career Journal Online. According to Viral Garden's weekly rankings, Harry's ...