To elaborate on the idea, we can say that marketing mix denotes the set of actions or strategies that a firm uses for the sake of promoting its brand or product in the market. The important ...

The promotional strategy will depend on the size of the business, how much the business has to spend on promotion, and the market segments that it is aiming to reach. A good promotional strategy ...

The main aim of promotion is to either persuade customers to purchase, or inform about products. A business will use a mix of different promotion methods to increase its sales. Its chosen method ...