The campaign transforms home windows into ad spaces by offering free roller blinds printed with sleep product ads, turning personal homes into promotional billboards.
Ikea already had a surprisingly robust smart home catalog, offering smart blinds, light switches, air purifiers, and a handful of other popular gadgets. It’s now grown even more enticing, as the ...
Two years after the Dirigera hub was announced with the promise of being Matter-compatible, Ikea is finally releasing non-beta firmware to facilitate this. Back in 2022, Ikea announced the ...