Today, Ikea stands as the world's largest furniture retailer. We speak to CEO Jesper Brodin to explore Ikea's brand evolution and its ability to adapt to consumer trends over the span of eight ...
The compensation from IKEA will heap pressure on other western companies alleged to have profited from the dictatorships. An independent investigation into the way in which Ikea profited from ...
As Ikea's head of research, Mikael Ydholm's job is to figure out how global trends are going to shape the way regular people live. From what he sees, the walls we live between are going to have ...
The best-known option, Ikea’s BILLY medium density fiberboard ... the story of who they are,” Watson-Smyth says. “Plus built-ins have up to 30 percent more storage than free-standing ...
Norton, Michael I., Daniel Mochon, and Dan Ariely. "The IKEA Effect: When Labor Leads to Love." Journal of Consumer Psychology 22, no. 3 (July 2012): 453–460.
Ikea’s German branch will pay a landmark €6 million compensation for the political prisoners in East Germany who were forced to build its furniture during the Cold War. It will be paid to a ...
In order to celebrate the opening of an IKEA store in Clermont-Ferrand, France, the furniture store partnered with event communication agency ubi bene to erect a 30-foot-high rock and furniture ...
An opinion piece in Euronewsquestioned whether the scheme was greenwashing, because the company had made misleading green claims in the past. When IKEA built its ‘most sustainable store’ yet in London ...