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Welcome to the age of the shape-shifting logo The global brand consultancy Wolff Olins has made the morphing logo into its own genre of branding. We found out why it can't quit the style.

recent examples show how a logo—any logo—can make a brand feel more real. BY James I. Bowie 3 minute read When it comes to logo design, experts in the field have plenty to suggest.

The Sherwin-Williams Company will join the Dow Jones Industrial Average, expanding exposure to the materials industry, S&P ...

I am not one to advocate lying, but when lies liberate you from an oppressive system, I think they’re a-OK. To avoid hassle, ...

A sports dietitian helped me curate the perfect diet before running a marathon. The trick is to eat simple carbs and less ...

If they are “pure”—if you love your sister and are thinking only of her happiness; if you know (and you’re not just assuming) ...

A claim shared on social media suggesting Land O'Lakes would return to its previous logo originated as "satire." ...

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Like with any other graphics card, picking the best AMD GPU isn’t just about getting the fastest card on the market and ...

Mid-century modern design may meet our needs even more now than when it first appeared, but that doesn't mean we should ...