The Star Wars action figure universe has grown: Hasbro debuted three new action figures via livestream for Pulse Premium ...

The National Toy Hall of Fame in Rochester, New York, has enshrined a new class of honorees. My Little Pony, the Phase 10 ...

The National Toy Hall of Fame, located inside The Strong National Museum of Play in Rochester was established in 1998. Meet ...

As you can imagine, wish lists created for Father Christmas are set to be dominated by iconic brands and most-wanted toys, ...

Pikachu and the rest of the other Pokemon are going to have to wait at least another year to get into the Toy Hall of Fame.

Its inventory fell 39%. "While the toy industry is on a rocky road, the cost-control measures that Hasbro and Mattel have put in place should put them on sounder footing in the year ahead," said ...

Hasbro is still feeling the impact of a weak 2023 that led to excess inventory and closeouts, as well as growing pains related to its plan to right-size its business and shed less profitable toys ...

This holiday season, Mr. Mint, Queen Frostine, Jolly Gumdrop, Gramma Nutt, and King Candy are bringing the magical and nostalgic world of CANDY LAND to Scooter’s Coffee, under license from Hasbro, a ...

Hasbro’s awesome HasLab program just announced another release and this time around our first thought is “That’s a big Twinkie.” The toy company is once again back to the world of ...

(Reuters) -Hasbro surpassed Wall Street estimates for third-quarter profit as the Monopoly owner benefited from cost controls and strong digital gaming demand, even as weak consumer spending on toys ...

When curators at the National Toy Hall of Fame learned the Fisher-Price Corn Popper had been voted in, they knew they had ...