Then Hasbro won the Disney Princess business away from Mattel, just as Elsa from the film Frozen dethroned Barbie as the most popular girl’s toy. The estimated revenue loss to Mattel from Elsa ...
add to a collection of Disney Frozen toys with the Anna and Elsa dolls featuring outfits inspired by Frozen 2 (each sold separately. Subject to availability) For kids 3 years old and up ...
“We’re trained to use toys as tools—that’s what separates us from a typical playgroup,” she explained. “We break child development down into many steps, small pieces of big milestones.