The lowercase 'n' in the word 'Eleven' is not a recent addition but has been a deliberate design choice since the logo's 1968 redesign. According to a 7-Eleven spokesperson, the decision to use a ...
"Legend has it, the original owner's wife thought the logo looked more graceful ... "So, it's a deliberate design choice that has become an iconic part of the 7-Eleven brand!" ...
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