Even though direct mailers are more costly than online ... a great opportunity to put the most effective offline marketing strategies in practice. In addition to in-person networking, you can ...

As a B2B marketer, you've experienced how the circumstances of 2020 increased the complexities of your direct marketing strategy and, in turn, its effectiveness. Connecting with your professional ...

Researchers from Erasmus University and KU Leuven have published a new study that examines how retailers respond when ...

The 2024 Direct Mail Marketing Benchmark Report was based on data from a survey conducted in April 2024 among 350 marketing strategy leaders. Respondents say the top advantages of the direct mail (DM) ...

Direct mail is far from dead — it has evolved into a more strategic and tech-driven marketing tool, capable of delivering high ROI in the digital age. As we move closer to 2025, direct mail is ...

The deal will let Harte-Hanks incorporate mobile into its direct marketing strategy and tactics for clients across industry sectors. This is yet another indication that mobile is now being considered ...