Even though direct mailers are more costly than online ... a great opportunity to put the most effective offline marketing strategies in practice. In addition to in-person networking, you can ...

As a B2B marketer, you've experienced how the circumstances of 2020 increased the complexities of your direct marketing strategy and, in turn, its effectiveness. Connecting with your professional ...

The 2024 Direct Mail Marketing Benchmark Report was based on data from a survey conducted in April 2024 among 350 marketing strategy leaders. Respondents say the top advantages of the direct mail (DM) ...

When establishing a direct channel to end-consumers, suppliers can take an informed, segmented approach to avoid backlash from their retailer partners.

The deal will let Harte-Hanks incorporate mobile into its direct marketing strategy and tactics for clients across industry sectors. This is yet another indication that mobile is now being considered ...