You could design a tie that suits you or personalize ... If you want to guarantee that no-one steals your look, make your own ...

"At the time it was pretty groundbreaking in terms of letting you design your own clothes on the internet." Today, Proper Cloth's proprietary-fit technology is the heart of its business model ...

That is how Gloria Tsui Hiu-ming felt, and why she decided to design her own clothing for curvier figures. She opened a shop called My Rules Hong Kong in May last year, and set up an Instagram ...