Some extra groundwork to create a ‘single source of truth’ when building a brand empowers everyone down the line.

PHOENIX--(BUSINESS WIRE)--Creative Brands of Phoenix, AZ has acquired the P. Graham Dunn Company of Dalton, OH. P. Graham Dunn was founded in 1976 by Peter Dunn and has thrived in the rural Amish ...

“In fashion, you have to know who you are,” fashion designer Henry Zankov tells Teen Vogue. We’re on a Zoom call just a few ...

Crafting a targeted message will lead to more engagement, better brand awareness ... The website builder targets an audience of creative professionals, such as bloggers, photographers ...

Brexit battering, Temperley London is opening a new flagship, relaunching wholesale for its main line and expanding into new ...

Concert partnerships like these are redefining how brands approach advertising, bringing a light-hearted yet strategic edge ...

Three had been stuck in a modern marketing trend of pursuing younger demos and all things ‘youth’ at the expense of growing ...

Viral success is rare and cannot be the foundation of a brand-building strategy. The Creative-Media Balance: Where Do We Draw the Line? So, where should we draw the line between creative and media ...

Dayna Quanbeck, Rothy’s COO, CFO and president, shares insights on the company’s plans, and how she juggles often competing ...

Are you a print subscriber? Activate your account. By Farhoud Meybodi - 34 min 4 sec ago By Adrianne Pasquarelli - 34 min 4 sec ago 34 min 4 sec ago By Ewan Larkin - 1 hour 4 min ago By Parker ...