Characters like C-3PO from Star Wars and Steve Urkel from TV's Family Matters became so recognizable, they even warranted their own cereal brands in the 1980s. You knew a movie or TV show was ...
In 2019, Lion asked Mother how they could get more 16 - 24 year olds eating Lion Cereal. And in the process of answering this brief, we uncovered what's wrong with marketing aimed at this audience. By ...
9, 2023. Of the company's six core cereal brands, which represent about 70% of total sales, five brands either grew or maintained market share, with Frosted Flakes and Raisin Bran continuing to be ...