Why do people buy Gucci handbags and Newman’s Own salad dressing? Why choose Coke over Pepsi? Adidas over Nike? Marketing is a crucial part of any business, and it’s about more than just promoting ...

Learn more about our process and partners here. To have a successful business, you need a well-thought-out marketing plan to promote your products or services. Although making a few social media posts ...

In an increasingly interconnected world, international education and research have become indispensable. Our international business and marketing Ph.D. program is designed to equip SLU students with ...

QUESTION: My business is affected by seasonal trends. Can you provide some ideas for marketing my business during the ...

Jennifer Simonson draws on two decades as a journalist covering everything from local economic developement to small business marketing. Beyond writing, she tested entrepreneurial waters by ...