Just a week before PepsiCo's Frito-Lay division startled the entire snacks ecosystem with the introduction of a milk-chocolate-covered Lay's potato chip, Mike Quintana, director strategic insights ...
This trend hasn't escaped the attention of Evan Shaver, senior director/strategy of Frito-Lay's Growth Ventures unit. "We've been tasked to find new, explosive areas of growth; the things that Doritos ...
The chips proved to be so popular they were eventually rolled out nationally by Frito-Lay in 1966. Follow BI Video: On Twitter More from Retail In the early days of Disneyland, a restaurant named ...