Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

For decades, Barbie has been showing girls across the world that they can be anything they want to be. From doctors to ...

Since Greta Gerwig’s brilliant “Barbie” movie came in July 2023, countless people have continued revisiting their own fond ...

We picked out the top Christmas and Hanukkah gifts to buy for kids at Walmart this year from the 2024 Top Toys List.

The supermarket chain has announced that all toys, run for the supermarket by The Entertainer toy shop, currently for sale in ...

Despite its popularity, it has always fallen short in the balloting for the Toy Hall of Fame — taking a backseat to not only ...

John Cena will attempt to fit into a Matchbox Car.

“Nothing beats spending real time together,” gushes the blurb for phone manufacturer HMD’s Barbie Phone ...

Following the success of 2023's Barbie, the next Mattel toy brand headed to theaters will be Matchbox. And on Wednesday, it ...

Walmart’s Top Toys List features 66 of the most trendy toys from kid-favorite brands, including Disney, LEGO, Barbie, and ...

Mattel CEO Ynon Kreiz is hopeful the toy industry defies economic pressures during the key holiday shopping season.

The 66 item-long list includes 25 items priced under $25, TV-inspired toys, crafting products and an exclusive Barbie World collection. Barber said Walmart's list includes a "whole different ...