“It has that slight red undertone to give it that warmth, but it still feels fresh and very modern.” Described by Andrea Magno, Benjamin Moore’s director of color marketing and ...

A recent University of Arizona study finds that color vision evolved in animals more than 100 million years before the ...

A bold pop of color or a subtly sheer tint? Stay-all-day longevity or easy on-the-go application? To help narrow the choices, I surveyed more than a dozen makeup artists, beauty editors, and red ...

The earliest use of bright colors in animals served as a warning system, a strategy seen in venomous snakes and poison dart frogs.

Tweaking the chemical composition of a parrot-specific pigment can shift feathers from red to yellow or green.

As America’s children prepare for their annual candy shakedown of America’s grown-ups, it’s time for regulators to get on the (broom)stick and fly in with an important public health ...

If you deal with redness on a regular basis, a good color corrector can help present and future you—plus, it’s easy to add ...

For years we have heard about "red states" and "blue states," so this must have been a thing since America established a two-party system...right? Simply put, no. The designation of colors for ...

and the red party was blue. For more than two decades, the colors changed back and forth depending on the election year and the network, in what appears, in hindsight, to be a flight of whimsy.

chose a ruby pink hue for the rest of her accessories–seemingly a combination of her dress’s pink and crimson color scape–for her outing. Along with the pointy-toed leather slingback heels ...

This is a classic example of sexual selection using color signaling. Conspicuous colors are also displayed by toxic animal ...