Jordan Brand’s “Reimagined” Series is What Sneaker Culture Needs
How does a brand based on re-releasing heritage models sustain excitement in a lukewarm market that’s more interested in ...
Business Insider3 年
How Nike Air Jordans started sneaker culture and made sneakers luxury
Narrator: This is the Jordan 1 Retro Fragment. It originally retailed ... But that wasn't the only unusual decision Nike made while launching the Air Jordan brand. The Air Jordan 1 swapped the ...