Adidas plans to sell remaining stocks of Yeezy sneakers from its defunct partnership with Kanye West, for at least the price it cost to make them. The firm cut ties with the rapper and fashion ...
Until the rupture, the Yeezy brand collaboration was a massive hit for Adidas, and the end of the relationship left Adidas with millions of shoes in storage that continue to weigh down its bottom line ...
Adidas has about 1.2bn euros (£1bn; $1.3bn) worth of Yeezy shoes sitting in storage. Mr Gulden said the firm had decided to sell some of the merchandise, instead of donating it, because it did ...
excluding the $1.2 billion of lost revenue from the Yeezy brand, the company's guidance of a high-single-digits decline in sales in 2023 suggests that Adidas is also expecting to see sales drop by ...
The guidance assumes Adidas will sell the rest of its Yeezy inventory, on average, at cost. The preliminary Q3 results are the latest sign that Adidas is recovering from the Yeezy saga ...
It’s part of the business.” The end of the partnership left Adidas with Yeezy stock worth over £1bn. The company decided against destroying it and giving it away wasn’t an option as it ...
Adidas CEO Bjorn Gulden has helped reboot the German sportswear brand since its break-up with rapper Ye two years ago abruptly ended its lucrative Yeezy sneaker ... a 10.4% drop in sales in ...
Adidas expects to sell its remaining Yeezy inventory at average cost, adding around €50m in sales, with no further contribution in the fourth quarter (Q4). Credit: Shutterstock. adidas has reported a ...
adidas on Tuesday increased its 2024 sales forecast after reporting better-than-expected results in the third quarter of this year, according to Reuters. This is the third time that the German ...