The premise of legendary P&G CEO A.G. Lafley's new book is that strategy is actually pretty simple. It should be made by answering 5 essential questions, according to "Playing To Win," which ...

Lafley, A. G., Roger L. Martin, Jan W. Rivkin, and Nicolaj Siggelkow. "Bringing Science to the Art of Strategy." Harvard Business Review 90, no. 9 (September 2012).