英国奢侈品牌Burberry新任行政总裁舒尔曼(Joshua Schulman)指出公司缺点并扬言要扭转局面，该股周四在伦敦交易反弹17%。今年早前因亚洲业务陷入困境而发布盈警後，Burberry周四...

北京商报讯（记者 蔺雨葳）11月14日，博柏利 Burberry现任CEO Joshua Schulman对公司战略进行更新，推出“Burberry Forward”策略，将聚焦品牌经典和外套品类，降低皮具售价扩大客户群体，并优化批发和奥莱渠道。他表示该品牌正在采取紧急措施纠正方向、稳定业务并恢复可持续的盈利增长，该战略包括一项4000万英镑的成本节约计划，旨在未来实现30亿英镑的营业收入。

In an exclusive interview with WWD, Burberry CEO Joshua Schulman said he's looking at Burberry holistically, filling the shop ...

Revenue was down 22 percent in the fiscal first half, and the company posted an operating loss of 53 million pounds amid ...

Joshua Schulman, who took the top job in July, admitted the firm, best known for its trench coats, had lost its way in recent ...

Following the company’s disappointing H2 results, Joshua Schulman presented ‘Burberry Forward’ — a detailed plan that ...

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ...

Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products ...

Burberry's CEO Joshua Schulman said the troubled British retailer will act "with urgency" to address woes fueled by ...

Burberry is rejuvenating its brand by emphasizing classic outerwear over leather goods, with innovations like 'scarf bars' in ...

Burberry is aiming to boost waning sales by refocusing on heritage designs and statement pieces under sweeping revamp plans ...

Read what analysts think of Burberry's turnaround plan that involves cost cutting of 40 million pounds and focussing on core ...