Homepage - Campaign Middle East
网页Marrying measurement and technical evolution for successful marketing. Having super-specialised in marketing for the real estate industry, I will say one thing without a doubt: impact measurement is no novelty for a sector obsessed with sales numbers. Success has …
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The Annual 2022: Top 20 integrated and activation campaigns
网页2023年1月5日 · Agency: Serviceplan Middle East. The campaign aimed to raise awareness on the subject of depression and encourage people to seek help. 8 Annahar. #RedressLebanon. Agency: Impact BBDO. The campaign makes a statement by transforming the fabric of mesh cut directly from the exterior of Annahar’s building into a …
Why creativity still matters more than data - Campaign Middle East
网页3 天之前 · Why creativity still matters more than data. “The industry that once championed creativity has now succumbed to the data play and tactical methodology,” says Andarakis Advisory's Vipul Vikash. Everyone, especially brands, agencies and marketers, is so obsessed with and engrossed in the data dump that they have turned a blind eye to ...
About - Campaign Middle East
网页Campaign Middle East is the authority for the marketing and communications industry in the region. It provides essential and market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries and more. Produced by leading Dubai publisher Motivate, Campaign Middle East builds on 50 years of brand legacy and expertise, while […]
Events Archive - Campaign Middle East
网页Campaign Breakfast Briefing: The New Marketing. Event Name: Campaign Breakfast Briefing: The New Marketing Venue: Grand Plaza Mövenpick, Media City (Google map link) Date: Friday | September 15th 2023 Time: 8 – 11am The world of marketing is constantly evolving, powered by new technology and new ideas. From adtech to AI, performance ...
Magazine - Campaign Middle East
网页25 September 2023. 29 August 2023. 31 July 2023. 26 June 2023. SRMG Cannes Supplement 2023. 29 May 2023. Saudi Arabia Report 2023. 24 April 2023. 27 March 2023.
WARC reveals Effective 100 Rankings 2022: the world's most …
网页2022年3月18日 · The final WARC Ranking, Effective 100, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for effectiveness, is now announced. From the region, FP7 McCann Dubai ranked as the top creative agency. Compiled by WARC, the international marketing insights company, the Effective 100 Ranking is produced by combining the results of […]
News Archives - Campaign Middle East
网页Top news, insights and analysis every week. SIGN UP TO CAMPAIGN’S NEWSLETTER Sign-Up
Our experience - Campaign Middle East
网页2019年7月8日 · The experience was a whirlwind, intense and equally inspiring. The best way we found to explain the festival to our mothers was: “It is the Oscars of the communication industry.”. The Young Lions Competition. The Young Lions PR competition took place at the start of the festival. We were tasked …